Outdated Outpost is an online store selling sustainable products with a touch of humor. Outdated Outpost is an online store with a vintage style characterized for imitating an old 1900ʼs catalog. After noticing the boring similarity of most online stores with a minimalist Apple-like design, the team of The Grafico decided to create a website that resembles early 1900ʼs newspapers and catalogs. A vintage look for the modern eyes.
Following the consistency of creating an old catalog the brand will use a combination of an off-white color like old paper with tree colors representing the most used inks in the printing press.
For the background Outdated Outpost will use “Old Paper” (#EOC9A6) to highlight the feeling of an old magazine. This color will also help to refresh the blue light fatigue from digital screens helping the users spend more time on the website.
The main color to be use for text will be True Black. This color will be use mostly on illustrations, texts and titles.
As a complement Red and Blue will be the highlight colors for attention seeking and will be combine both as text and as background for titles, buttons and icons.
2E3392
C: 99
M: 97
Y: 0
K: 1
H: 240
S: 95
L: 34
R: 5
G: 4
B: 170
E1C9A4
C: 11
M: 19
Y: 37
K: 0
H: 36
S: 48
L: 76
R: 224
G: 203
B: 166
C: 20
M: 100
Y: 100
K: 1
H: 358
S: 69
L: 47
R: 201
G: 36
B: 43
C9242B
C: 68
M: 67
Y: 65
K: 74
H: 4
S: 9
L: 13
R: 36
G: 31
B: 31
2E3392
The main objective of the brand is to exploit and be as creative as possible with fonts. The use of other typefaces is crucial to achieve the maximalist style and to highlight the viewers attention. Here are a few examples of typefaces to be use:
